Seychelles Reinforces Middle East Market Presence at ATM 2026

The four-day travel trade event provides Seychelles with a valuable platform to maintain strong visibility across the Gulf Cooperation Council (GCC), connect with key partners and generate new business opportunities for the destination.

The delegation is led by the Minister for Tourism and Culture, Mrs Amanda Bernstein, and includes Seychelles Tourism Board (STB) Chief Executive Officer Vesna Rakic and STB Marketing Executive Christina Cecile, alongside representatives from the tourism trade.

The tourism trade delegation includes Air Seychelles, together with private-sector partners 7° South, Creole Travel Services, Mason’s Travel, MC Travel & Tours, Luxury Travel, Luxe Voyage, Berjaya Resorts and Hotels, Raffles Seychelles and Savoy Seychelles Resort & Spa.

Joining the Seychelles delegation at ATM is the STB Middle East office, headed by Account Manager Ahmed Fathallah, which is coordinating meetings with trade partners and industry stakeholders throughout the event.

Seychelles’ participation forms part of STB’s wider approach to sustaining and strengthening its core markets, while continuing to broaden the destination’s global market reach and connectivity.

Speaking from ATM, Chief Executive Rakic expressed her appreciation for the contribution of the tourism trade and highlighted the value of coordinated market action. 

"The Middle East is an important source market for Seychelles and remains a major international gateway to our islands. Valued as a premium destination, Seychelles offers diverse ways to experience the islands. Its exceptional beauty, rich nature-based experiences, welcoming Creole culture and slower island rhythm make it the perfect escape for travellers from the region — Another World, within easy reach. Our presence at ATM, alongside our tourism partners, allows us to deepen commercial relationships and support the conversion of market interest into bookings," she said.

Throughout ATM 2026, the Seychelles delegation will meet with travel trade and airline partners to discuss joint marketing initiatives, identify areas for collaboration and showcase the range of tourism experiences Seychelles offers. These meetings will provide first-hand insight into market developments and evolving traveller demand.

Reflecting ATM 2026’s theme, "Travel 2040: Driving New Frontiers Through Innovation and Technology," the delegation will also explore how innovation and technology are shaping the future of tourism.